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Benjamin Moore Reveals Highly Anticipated 2017 Colour of the Year

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It seems almost fitting that, given the impending US election, the just announced colour of the year is a dark and moody one.

Benjamin Moore has chosen Shadow 2117-30, a rich and sophisticated amethyst hue, as the 2017 Colour of the Year.

Here’s what the company’s creative director, Ellen O’Neill, has to say about this year’s bold choice:

“Allusive and enigmatic, Shadow is a master of ambiance. It is a colour that calls to mind a ‘past’, yet it can also make a contemporary, colour-confident statement. It ebbs and flows with its surroundings, and light brings it to life.”

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With so many dark paint trends, especially black, making the rounds on design sites over the past few months, it’s not a huge surprise that this year’s ‘it’ colour is so dramatic.

However, it is a pretty big departure from last year’s colour of the year, which was Simply White OC-177.

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Are you digging this deep hue as the 2017 Colour of the Year? Let us know what you think on Facebook and Twitter!

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